Pilar Torres Wahlberg © 2010-07-01
Coming up with the most powerful keywords in your industry is easy. But choosing specific keywords for your website can be challenging. This is because targeting highly-competitive key phrases will make you clash head-to-head with competitors with deeper pockets. On the other hand, there is also the risk of choosing irrelevant keywords or phrases that are not competitive enough to be profitable.
Two Common Types of Keyword Selection Techniques
One camp selects keywords based on the highest number of search terms, even if these phrases are only moderately relevant to their page. On the other hand, the second camp considers each keyword carefully. They select highly targeted keywords that are specifically relevant to the web page in question.
A keyword difficulty tool will help you in the selection regardless of the technique you choose to use. This tool lets you trace your development in link building and other techniques against competition. All in all, it is recommended for brad new sites to select highly targeted key phrases. They can later move on to more general keywords once they create sufficient content and attract a core audience.
Creating New Pages for Single Keywords
Do I need to create new web pages for specific keywords? This question comes up whenever competitive keywords are targeted. So do you really need to do it? The answer depends on a lot of factors including the search volume of the term and the popularity of the overall site. In general though, creating new pages for highly competitive phrases is recommended.
This "single page targeting" technique is particularly useful for newer sites. Larger websites usually need not to do this because experiment shows that firm sites that has many pages can aim a lot of keywords on a single page including a lot of long-tail keywords. Some small site owners may feel that this is unfair but this is the way search engines work.
Basically, "bread augmentation" and "breast enhancement" can be aimed by larger websites on a single page. When smaller websites try this tactic though, they may rank at lower for the two terms because they don't have significant authority on the web to rely on.
It needs time, effort and commitment to create a website. Before you think that larger websites have it easy, take heart that they went through the same challenges when they started out on the internet.
Copyright © Pilar Torres Wahlberg 2010-07-01
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