Advertiser: Pilar Torres Wahlberg - 2010-07-30 - Category: Advertising
We really cannot deny that internet is a very competitive place and every website owner should think of an effective strategy to be distinguished from the rest. Expert web marketers have their own "secrets" to success. This may be from optimising keywords to obtaining the right link partners. But whatever the case maybe, there is really that one key that would give you relevant traffic immediately: paid ads.
With all the trends going on in the World Wide Web today such as social media marketing, digital asset optimisation, and content syndication, many have overlooked the power of paid advertising. It is still highly effective and it can provide fast results. But once you've made the big decision, the next thing to consider is "Why would audiences click on your link?" It is important to create a good ad copy so that people will choose to visit your site instead of the competitor's.
By compelling copy, this doesn't simply mean stating the features of your website. It involves allowing the reader know the aspects that distinguish you from the rest. For example, if you're selling textbooks online, consider that there are hundreds of websites that are doing the same thing. Differentiating factors can come in the form of "quick delivery", "24 hour customer service", and "freebies".
The ad copy should reflect your business while at the same time, it should be a reflection of how your business meets the need of consumers better than others. Take note that in the search engines and many websites, the space for your ad is limited. The number of characters you can use includes punctuations and spaces as well.
That's why writing the ad can be tricky but it is a worthwhile endeavour. How can you deliver your message in 35 characters? Of course, the features and benefits of your product/service depend on the industry you're in. But below are some ideas of what you can and should write:
Special Promotions (50% Off, dollars 5 Coupons, etc)
Free Shipping and Hassle-Free Return Policy
Low Price Guarantee
Serves Customers Nationwide
Free Samples
Inserting a sense of urgency into the message is also highly effective. For instance, saying that there is "limited supplies available" will encourage those who are already fascinated to take quick action. Statements like "Offer Ends Soon" will do the same thing. Good copywriters have also discovered that inserting the word "now" into the statement can be quite effective. Saying "Order Now", "Discover Now", or "Shop Now" can be psychologically powerful to the reader.
Think about these aspects in writing advertisement at all times. Pretty soon, you'll see your profits shoot through the roof.
